God and Mammon: Christian Thought About Enterprise in the 21st Century

Abstract

This article examines different perspectives within the Christian faith concerning enterprise activity, including the generation of profit, impact, and scale. It builds from the core assumption that Christians hold different schemas about enterprise, religious teachings, and the proper methods for integrating their faith and work. Schema theory is utilized in the article to suggest Christian enterprisers hold one of the four primary mental models concerning their enterprises. An integrated typology is developed and the ramifications for enterprise activity are explored.