Persuasion and Pragmatism: A Higher Goal for Christian Instructors

  • Christina Iluzada
  • Heidi Seward

Abstract

This article examines the current trend of a pragmatic approach to teaching persuasion in business education and recommends the use of classical and Christian sources to teach persuasion to business students. This discussion of the combined merits of Plato, Aristotle, and Augustine’s insights on rhetoric and ethics also provides four practical pedagogical suggestions for helping students to persuade in business ethically.

Published
2021-02-07
How to Cite
Iluzada, C., & Seward, H. (2021). Persuasion and Pragmatism: A Higher Goal for Christian Instructors. Christian Business Academy Review, 16(1). Retrieved from https://cbfa-cbar.org/index.php/cbar/article/view/581
Section
Professional Issues